CREAM
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CReativity Enhancement through Advanced brain Mapping and stimulation |
Main idea behind this project: Current ICT technology provides new capabilities to measure the functional activity of the brain and to compute in real-time stimuli that can be applied to the brain itself in order to train and modify its activity. This new frontier of research is made possible by a dramatic increase in cheap computing power, novel design methodologies for high-performance software, integrated circuits and systems for sensors and actuators, and algorithms and software environments for collaborative interaction of people cooperating on solving a specific problem. This project will explore the consequences of exploiting these novel technologies in a deliberate attempt to improve a higher-order task such as creativity. |
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Creativity is hard to define, even harder to measure. It is multifaceted, has multilevel components, and is further a multidimensional construct. Therefore any attempt for a unitary definition of creativity would be futile, if not impossible. Nevertheless, our predominant approach is process-centric i.e. we consider that creativity is fundamentally a property of a process (as in a “creative act”). The exhibition of that property may then, in common parlance, be transferred to the organism or machine that is executing the process (as in a “creative person”) or its product (as in a “creative novel”). A major advantage of taking the process view is that it begins to demystify creativity itself, simply because value is traditionally attributed to a created product or artefact only after its achievement and societal acceptance, and further, value varies with many uncontrollable factors including tradition, time and culture ; therefore, success, and the associated social pedestals on which “famous creators” are often placed, become less relevant; it is the attempt, not product, that counts (though we do not entirely discard the product-centric approach of creativity). |
Partners
- University of Bologna, Italy (Coordinator)
- Fondazione Guglielmo Marconi - Marconi Institute for Creativity, Italy
- University of London - Goldsmiths' College, UK
- Guger Technologies OG, Austria
- Medizinische Universität Wien, Austria
- Universidad de la Laguna, Spain
- Engine Partners UK LLP, UK
For further information please visit http://www.ict-cream.eu/